Cruising with Geely automotive
In late 2018 our Chinese partners FounderType approached us with a very interesting project — redesigning a type family for Geely, one of the most important car manufacturers in the world. What started as rather technical work ultimately allowed us to expand our knowledge of branding for the automobile industry, hybrid analogue, digital user interfaces, and legibility.
The commissioned typeface is for use in printed and digital advertisements and in the user interface of the vehicles, including the dashboard, the infotainment system, and the physical switches themselves. It was important to find right inflection point between making the text typeface as squared off as the logo but also as curved as users need for immediate and clear character recognition. You can read about the design process here.
Community: education, talks & workshops
We promised to give away as much as we could in the form of education. Our increase in articles continues to tell this story on its own. We made good on this promise in 2021, and we’ll continue this commitment in 2022.
For the seventh edition of TypeTogether’s Gerard Unger Scholarship, we received 46 submissions from 44 designers living all over the world — representing 25 schools in 13 countries. Nina Faulhaber was the recipient of 2021 Gerard Unger Scholarship for her project, Aeroplan (previously Flieger). Another eight projects were awarded a merit. You can check out all the projects and see more images of Aeroplan here.