Ploquine

Designed by Emma Marichal. Released 2024.

Designed from wood types for editorial use, Ploquine can be aggressive or delicate. Its 14 well-balanced styles are suitable for paragraphs where its details improve the overall text color, and they become a distinctive branding feature when set at large sizes.

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Lyon dressed in lights, so pretty!

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The word “festival” was originally used as an adjective from the late fourteenth century, deriving from Latin via Old French.

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Light art or the art of light generally refers to a visual art form in which (physical) light is the main, if not sole medium of creation. Uses of the term differ drastically in incongruence; definitions, if existing, vary in several aspects. Since light is the medium for visual perception, all visual art could be considered light art, absurdly enough; but most pieces of art are valid and coherent without reflecting on this basic perceptual fact.

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Some approaches on these grounds also include those forms of art where light is not any medium contributing to the artwork, but rather is the subject depicted. Thus, as luminism may also refer to light art in the above sense, its previous usage points to painterly styles: either as a label for the Caravaggisti in the baroque, or the 19th and 20th century’s fundamentally impressionist schools.

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Variable wght
Planillo
USD 180,56BUY
Variable Italic wght
Sumario
USD 180,56BUY

The Backstory

Ploquine

A slab serif of structured delicacy, able to set context with subtlety or be stylistically captivating.

Based on historical typefaces made of wood, Emma Marichal’s Ploquine font family is a calm and structured slab serif for everything editorial and branding. Designers need a few trustworthy slab serifs in their toolbox, including one that will always feel modern, be able to speak with multiple voices, and works in many digital and analogue situations. With Ploquine’s ability to be assertive and delicate, this family will become your go-to for years to come.

Wood types and slab serifs originally converged in design out of the necessity for inexpensive materials and to be captivating. Ploquine now adds a few more objectives: a modern feel, thinner styles that are aesthetically refined, heavier styles that emphasise their squarish forms, curved serif connections, and italics that ride the line between attitudinal and forthright. Unusual horizontal endings (a, t) give text a forward rhythm, while Ploquine’s extra-large capitals, punctuation, and serifs are treated as overall style partners. Designers should use this typeface to give the reader a sense of calm-fidence, and its stability should guide readers.

Balanced sturdiness with delicate details make Ploquine suitable for headings and medium to long texts. The slightly squarish character of the lighter weights set each glyph’s parameters so each heavier weight grows into its serifs and the whitespace contained within. The weights above medium mimic a wood type look with their flattened internal counters and decreased contrast. Other details include a paragraph symbol grounded by a foot serif and simplified monetary symbols in heavy weights. Delicate italics complement Ploquine’s upright styles to reinforce the refined end of the spectrum. Some baseline serifs are lost (h, k, l, m, n, r) while other serifs remain (S, 7), bringing enough cursiveness to distinguish itself without creating an attention clash.

Ploquine is an amenable design in a broad 14-style aesthetic range, with additional display styles upcoming. It is suitable for magazine paragraphs, museum catalogues, art information tags, headlines, logotypes with a refined presence, and poster-sized text to reveal its hidden details. Generous in aesthetics, proportions, and tone, Ploquine knows when to give and when to take — it is the confident space-taker in heavier styles and happily cedes territory as the unnoticed background context in the other styles.

CREDITS
Lead design and concept
Emma Marichal

Supervision
Veronika Burian
José Scaglione

Engineering
Joancarles Casasin
 
Quality assurance
Azza Alameddine

Graphic design
Elena Veguillas
Rabab Charafeddine
Felicia Priscillya

Motion Design
Cecilia Brarda

Copywriting
Joshua Farmer

Social media manager
Douglas Arellanes