Noort Bengali

Designed by Juan Bruce. Released 2021.

Noort is a modern script pairing of Bengali with Latin, brimming with expressiveness and designed for branding, comfortable book and magazine layouts, and dynamic posters and advertising.

It exudes warmth and energy on screens and in print, and its unique icons work in the most common programs.

বিমল মুখোপাধ্যায়ের জন্ম ১৯০৩ সালে বর্তমান উড়িষ্যার গঞ্জাম জেলায়।

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তাঁর পৈতৃক বাসস্থান ছিল অধুনা পশ্চিমবঙ্গের রাজধানী কোলকাতার বিখ্যাত পটলডাঙা স্ট্রীটে।

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বিমল মুখোপাধ্যায় প্রথম Bengali তথা প্রথম Indian ভূপর্যটক ছিলেন, যিনি ১৯২৬ থেকে ১৯৩৭ সাল পর্যন্ত বিশ্বের প্রায় সমস্ত সাইকেল একটি সাইকেলে করে ভ্রমণ করেছিলেন। তিনি পরবর্তীকালে তার অভিজ্ঞতা নিয়ে দু চাকায় দুনিয়া নামে একটি বই লেখেন।

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১৯২৬ খ্রিষ্টাব্দের ১২ই ডিসেম্বর অশোক মুখোপাধ্যায়ের নেতৃত্বে বিমল মুখোপাধ্যায়, আনন্দ মুখোপাধ্যায় ও মণীন্দ্র ঘোষ কলকাতা শহরের টাউন হল থেকে চারটি সাইকেলে করে বিশ্বভ্রমণের জন্য যাত্রা করেন। তারা Vivekananda Bridge পেরিয়ে Chandannagar, Burdwan, Ranchi, Benares, Allahabad হয়ে Delhi পৌঁছন। দিল্লীতে তারা বিদেশযাত্রার অনুমতিপত্র লাভ করে আলোয়ার, জয়পুর, গোয়ালিয়র, ভরতপুর, দুঙ্গারগড় ও প্রতাপগড়ের রাজাদের আমন্ত্রণ রক্ষা করেন। সেখান থেকে তারা আজমির, উদয়পুর হয়ে যোধপুর যান।

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The Backstory

Noort Bengali

An expression of confidence across two scripts, subduing complexity of information, medium, and style.

Four years after Juan Bruce’s initial release of Noort, we are proud to release Noort Bengali — the first Bengali typeface in our retail library. On its own, Noort Bengali is a modern offering that covers the text and display needs of around 270 million people on the Indian subcontinent and beyond. And it takes harmony and calligraphy to the next level when it is paired with the Latin for multiscript text.

From the beginning of Noort’s design, the Bengali was always planned as part of the family. As with all typefaces, font creators must balance the functional needs of their audience with the desire for aesthetic progress and its technical ability. And just as two cultures can live side-by-side in our close-contact world, both scripts should, by nature, look unique and combine exquisitely. Noort Bengali and Noort Latin each needed to have their own DNA, purpose, and aesthetic value, while equally sharing the spotlight.

Noort Bengali brims with expressiveness rather than being hindered by unnecessary caution. The strong serifs, tight curves, and stylised angles of the award-winning Latin version are expertly and appropriately echoed in the Bengali terminals, calligraphic forms, and curve-to-diagonal transitions throughout the character set. With a range of diverse letterforms — diagonals in four directions, knot sizes, triangles, and staccato headlines contrasted with loops, flourishes, and bowls — Noort Bengali can barely contain its exuberance. Much aesthetic refinement also led to creating flat rather than piercing terminals and unique headline interruptions, so designers have all the visual impact they could want, but without the sharp points.

Set Noort Bengali in large headings and the details will grab attention, but set it in average sized paragraph text and it recedes into an overall texture for smooth reading. OpenType features, such as variants and contextual forms unique to the script and position of glyphs, are as much a part of Noort Bengali as the shoreline on a map. And speaking of maps, it was made for both printed and digital information-dense publications: travel guides, books, and magazines featuring graphics, photos, and infographics. Noort Bengali’s adamant dynamism turns brands into a showcase on the newest screen layouts or in layered print.

Whether in display or text settings, it stands apart in layered editorial pieces and brings eye-catching energy to packaging, advertisements, book covers, and posters. The best news is that when purchasing the Bengali script, the complimentary Latin styles are automatically included as our gift to you. Noort Bengali can be intense or docile and its five weights make it easy for the designer to choose which, in the moment, it should be.


CREDITS

Lead design and concept
Engineering
Pooja Saxena
Quality assurance
Graphic design
Copywriting
Joshua Farmer

Proofreading (Bengali)
Suman Bhandary