Lektorat

Designed by Florian Fecher. Released 2020.

Lektorat is the sans family capable of setting a full range of editorial publishing. Its six concentrated text styles speak directly to readers, and its three display widths equal 21 fonts capable of informing, persuading, and entertaining en masse.

Winner of the 2019 Gerard Unger Scholarship.
Lektorat Set. USD 473,06
Lektorat Text Set. USD 255,62
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Vertical gardens or green walls?

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Wie kann so vielen Menschen ein lebenswerter Lebensraum selbst auf engstem Gebiet zur Verfügung gestellt werden?

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Der Wunsch nach mehr Leben in der Stadt und die Notwendigkeit der Begrünung spiegeln auch die Trends im urbanen Lebensraum wieder. Von begrünten Häuserfassaden zu Stadtparks und industriellen Gebieten, die mit Grüngürteln neues Leben eingehaucht bekommen - es gibt viele Akteure, die dabei helfen, die Stadt zu verschönern. Da wären beispielsweise die vielen kleinen Stadtgärtner, die auf kleinstem Raum – dem Balkon – eine grüne Oase schaffen. Die ihr Gemüse und Obst dort anbauen und so die ganz eigenen Bedürfnisse nach der eigenen Ernte befriedigen. 

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Denn, dass mehr Menschen in die Städte ziehen heißt auch, dass die Stadtgebiete sich räumlich um ein Vielfaches ausdehnen, dass mehr Landschaften von dichtgedrängten Häuserblocks oder Wellblechhütten bedeckt werden – und Wälder und Wiesen dafür weichen müssen. Mit der Begrünung der Stadt steht und fällt also die Klimasituation unseres Planeten. Hier wird die Zukunft gemacht – sowohl für die Stadt und die direkt Betroffenen als auch das Land und die Menschen, die zunächst gar nichts damit zu tun haben. 

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Variable - wght/wdth
Biodiversity
USD 375,02BUY
Text variable - wght
Solar
USD 117,85BUY
Text Oblique variable - wght
Planting
USD 117,85BUY

The Backstory

Lektorat

Methodical in rationale and irrepressible in function, Lektorat’s 27 styles are the embodiment of editorial expression.

Florian Fecher’s Lektorat font family is one for the books, and for the screens, and for the magazines. While an editorial’s main goals are to entertain, inform, and persuade, more should be considered. For example, clear divisions are necessary, not just from one article to the next, but in how each is positioned as op-ed or fact-based, infographic or table, vilifying or uplifting. From masthead to colophon, Lektorat has six concise text styles and 21 display styles to captivate, educate, and motivate within any editorial purpose.

Magazines and related publications are notoriously difficult to brand and then to format accordingly. The research behind Lektorat focused on expression versus communication and what it takes for a great typeface to accomplish both tasks. In the changeover from the 19th to 20th century, German type foundry Schelter & Giesecke published several grotesque families that would become Lektorat’s partial inspiration. Experimentation with concepts from different exemplars gave birth to Lektorat’s manifest character traits: raised shoulders, deep incisions within highly contrasted junctions, and asymmetrical counters in a sans family.

After thoroughly analysing magazine publishing and editorial designs, Florian discovered that a concise setup is sufficient for general paragraph text. So Lektorat’s text offering is concentrated into six total styles: regular, semibold, and bold with their obliques. Stylistic sets are equally minimal; an alternate ‘k, K’ and tail-less ‘a’ appear in text only. No fluff, no wasted “good intentions”, just a laser-like suite to focus the reader on the words.

The display styles were another matter. They aim to attract attention in banners, as oversized type filling small spaces, photo knockouts, and in subsidiary headings like decks, callouts, sections, and more. For these reasons, three dialed-in widths — Narrow, Condensed, and Compressed — complete the display offerings in seven upright weights each, flaunting 21 headlining fonts in total. If being on font technology’s cutting edge is more your goal, the Lektorat type family is optionally available in three small variable font files for ultimate control and data savings.

The Lektorat typeface was forged with a steel spine for pixel and print publishing. It unwaveringly informs, convincingly persuades, and aesthetically entertains when the tone calls for it. Its sans serif forms expand in methodical ways until the heaviest two weights close in, highlighting its irrepressible usefulness to the very end. Lektorat is an example of how much we relish entering into an agreed battle of persuasion — one which both sides actually enjoy.

CREDITS
Lead design and concept
Florian Fecher

Supervisors
Veronika Burian, José Scaglione

Quality Assurance
Azza Alameddine

Kerning
Florian Fecher

Engineering
Joancarles Casasín
Florian Fecher

Graphic design
Roxane Gataud
Elena Veguillas

Copywriting
Joshua Farmer