Qlikview Sans font family
TypeTogether was entrusted to develop a custom font for the software company Qlik Technologies Inc., specialising in data discovery and delivering intuitive solutions for self-service data visualisation and guided analytics. One of their products is QlikView, a so-called Business Discovery platform that helps companies to visualise, evaluate, and manage their data and transform it into meaningful information using a straightforward and easily understandable interface. Qlik was undergoing a rebranding to reflect and unify the company’s values, which also affected Qlikview. The client’s main rationale for commissioning a tailored font were the limitations they experienced since they were restricted to system fonts available to the end user’s machine. These fonts were generic and lack brand value; do not fit the purpose of data visualisation; lack consistency; are dated and do not express a forward-looking piece of software. TypeTogether was able to solve those problems with a commissioned type family that fit their needs and fit the company’s personality.