LFT Iro Sans

Designed by Leftloft (Milan). Released 2017.

Milan-based Leftloft studio developed the LFT Iro Sans font family from the clear and welcoming wayfinding project of San Siro stadium in Milan. The expansive family solves wide-ranging challenges with an arresting unicase, complementary pictograms, and an assertive text face.

For enthusiasts of every stripe, the LFT Iro Sans font family can be a brand’s rallying cry with its arresting unicase, be a developer’s go-to pictogram choice, or set the most demanding editorial text in digital or print.

Iro Sans branding set. 12 fonts USD 302,55
Iro Sans editorial set. 20 fonts USD 613,87
Iro Sans wayfinding set. 18 fonts USD 560,51

How do people orient themselves?

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Comprehensive wayfinding systems often combine signage, maps, symbols, colors, and other communications.

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Navigation from place to place is a fundamental human activity and an integral part of everyday life. Where are you now? Where are you heading? People use their knowledge and previous experiences to find their way in the built environment. The human perception of the built environment and information in a space comes down to balance and focus. What do you see? Why did you see it? What did you do with the information.

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Wayfinding has the function to inform people of their surroundings in an (unfamiliar) environment, so it is important to show information at strategic points to guide people in the right direction. Complex structures in the environment are interpreted and stored by the human memory. Distances, locations, and time may be remembered differently than as they appear to be in reality.

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The Backstory

LFT Iro Sans

Distinct, complex challenges solved by one expansive family

Milan-based Leftloft studio developed the LFT Iro Sans fonts, an expansive family that solves the significant, wide-ranging challenges of branding, wayfinding, pictographic language, and complex editorial use. With its all-encompassing abilities, LFT Iro Sans never finds itself outmatched by the task at hand.

The type family began as the clear and welcoming wayfinding project of San Siro stadium in Milan. The primary aim was to design a technical typeface that was readable in any low visibility condition, such as poorly lit areas with awkward wall shapes and overhangs. This worked well for stadium and large lettering use, but other problems also needed to be addressed, such as complementary iconography. A location developer was left mixing — clashing, really — one type family with a different family of icons, resulting in a cobbled-together look which diluted the brand and the experience. Each icon shape and its meaning were radically simplified, accepting uniqueness as part of the final visual language. LFT Iro Sans pictograms answers the need for having a consistent, wide range of icons, perfectly suited to the text typeface — a first in public spaces.

LFT Iro Sans goes out on a strong branding limb with an attention-demanding unicase style. Each unicase letter is a combination of the lowercase and capital form, quite noticeable in the ‘i’, ‘m’, ‘t’, and unique ‘d’ and ‘b’, balanced by more restrained forms of ‘a’, ‘s’, ‘c’, and ‘e’.

LFT Iro Sans is not only a technical typeface, but, thanks to the letters’ proportions, can also be used for editorial purposes. The text weights are assertive and economical in stature, come with two separate oblique styles (Slanted and Italic), and the Ultralight and Heavy display styles are headline stunners.

For enthusiasts of every stripe, LFT Iro Sans can be a brand’s rallying cry with its arresting unicase, be a developer’s go-to pictogram choice, or set the most demanding editorial text in digital or print. With its many OpenType features, simplified pictogram commands (even available in Apple’s Pages and Microsoft Word), and a total of 38 targeted family members, LFT Iro Sans is a brilliantly sensible choice. The complete LFT Iro Sans family, along with our entire catalogue, has been optimised for today’s varied screen uses.

CREDITS
Lead design and concept
Leftloft Studio

Assistant design
Beatrice D’Agostino
Octavio Pardo

Engineering
Sonja Stange
Joancarles Casasín

Graphic design
Lefltloft
Elena Veguillas
Roxane Gataud

Copywriting
Joshua Farmer

About Us

TypeTogether is an indie type foundry committed to excellence in type design with a focus on editorial use. Additionally, TypeTogether creates custom type design for corporate use. We invite you to browse our library of retail fonts or contact us to discuss custom type design projects.