In April 2014, the TypeTogether design team, led by Veronika Burian and José Scaglione, started work on a brand new tailored type family for the overhaul of the Google Play Books application. Google’s brief for the project was exhaustive in its requirements. A new book typeface was needed that would provide an outstanding reading experience on a whole range of devices and high resolution screens running different rendering technologies. Additionally, the new Play Books type family was meant to establish a recognisable visual identity for Google’s native eBook app and stylistically distinguish itself from other eReader competitors. Literata satisfied every requirement and is now the default type family on all works from Google Play Books.