Laima black

February 2021

Laima, the award-winning family designed by Bogidar Mascareñas, is waiting for you with a 60% discount. Grab it for the next two weeks only!

Sketches by Bogidar Mascareñas reproduced from the Process Book, submitted as part of his project at Type and Media.

Laima’s origins

Bogidar Mascareñas’s  Laima is no ordinary stencil. Many stencils are based in industrial shapes and the repetition of a stencil tool. Laima, by contrast, was inspired by organic, fluid calligraphy, and specifically a Spanish book of engravings published by Francisco Palomares in 1776: Arte Nueva de Escribir. The Laima family — heavy on loops, curves, and the artistic flick of the wrist — is enhanced with different flourishes and alternates that add liveliness and variety.

A detail from the book Arte nueva de escribir”, by the Spanish calligrapher Francisco Palomares, 1776. Image from BNE.

Award-winning Laima

Laima has had an award-winning year — literally. We were delighted that Bogidar’s design received the TDC award of typographic excellence, was selected as a Display Fonts finalist in the Latin-American Clap awards, was selected in the Spanish Laus awards for design and advertising, and received a nomination at the European Design & Advertising Awards (ADCE). It was also included as part of Typographica’s “Favorite Typefaces of 2019”. Needless to say, Laima made waves instead of just a ripple.

Discount offer

To celebrate Laima’s success, and while we wait for Bogidar to finish Laima Black and Laima Black Italic, we want to offer you a can’t-ignore discount. Buy anything from an individual style up to the entire Laima family and get 60% off! But be quick because this deal will be gone in two weeks!

More can be better

Good things take time to mature. Bogidar decided he wanted to add a bit more heft and presence to the family so he is busy finishing up Laima Black and Laima Black Italic. Always a fan of sketches and behind the scenes peeks, we asked for a time-lapse preview of how it’s coming along, which you can peep below.

About Us

TypeTogether is an indie type foundry committed to excellence in type design with a focus on editorial use. Additionally, TypeTogether creates custom type design for corporate use. We invite you to browse our library of retail fonts or contact us to discuss custom type design projects.