Futura®100: Licensing easy

In concert with Bauer Types, TypeTogether has released Futura®100 — a typography icon, reimagined for global branding. Since licensing typefaces for global use can sometimes be confusing, this article explains the importance of multiscript typography and its licensure.

Setting the stage: Global communication needs

The modern global economy requires unified corporate branding across connected regions and even halfway around the world. Multiscript typography is now a branding and communication necessity, not just a design luxury. Licensing structure plays a key role in whether companies can scale type consistently across markets without undue burdens.

Corporate vs. individual licensing: What’s the difference?

Individual licensing is designed for single designers or small teams that are localised, project-specific, and often limited in scope. But this means that multiple individual licences across markets can quickly become difficult to manage.

Corporate licensing is tailored for large organisations, especially those with international presence. The terms can easily scale across teams, departments, and geographies under one simple agreement. This reduces risk and complexity for legal, procurement, and IT teams. With the typefaces desired by branding and management teams, and the clear terms desired by legal, everyone is happy. These distinctions are tangible benefits for consistent branding, reduced administrative burden, and predictable costs.

Scaling Futura®100: From local projects to global strategy

Due to its popularity, many companies already use Futura® in some form, but implementation is often fragmented. Several common challenges plague the process. Different teams or regions may purchase separate licenses. There can be difficulty ensuring consistency across subsidiaries and partners. And there is more than a little legal risk of unlicensed or mismatched type usage.

With TypeTogether’s corporate licensing, most issues can be resolved easily. Companies can extend Futura®100 usage seamlessly across global operations. They can ensure script coverage for current and future markets. And they can build a unified typographic foundation that grows with the company in terms of geography, scale, and type of use, from desktop and webfonts to merchandising and broadcast licensing.

If a company is already using another version of Futura®, the best way to scale their current implementation for global use is to instead use Futura®100 with its exhaustive script availability and cohesiveness. Licensing directly from the TypeTogether website is the surest way to get the right scripts and licences at the right price, and we offer free support and advice to make sure companies are getting the most out of their font purchases.

Why Futura®100 corporate licensing is the smart choice

TypeTogether’s Futura®100 is a great choice for licence management. First, everything is managed in one centralised place, there is no need to manage multiple legal agreements, and TypeTogether offers flexible and high-coverage pricing. Second, companies are future-proof: Futura®100 covers 12 scripts now and 23 by completion in 2026, enabling global reach. Third, no one likes paying for subscriptions year after year. Unlike other type design companies, we offer unlimited, perpetual licences, which allows legal and procurement teams flexibility and low-risk operational longevity without continuously paying for a subscription or always having to be concerned about exceeding user threshholds.

Fewer contracts to manage. Lower risk and administrative cost. Predictable long-term operational stability. Make your job easier by wisely investing in your world, beginning with Futura®100 multiscript.
 

Futura® is a registered trademark of Bauer Types S.L. Used under licence.