MoBY: Museums of Bat Yam

October 2018

Noam Text beautifully used in a poster series for the exhibition ‘Plenty’ at MoBY: Museums of Bat Yam in Israel.

Noam Text MoBy font


Talented Israeli designer Avi Bohbot, who previously designed the visual identity for the Museum of Bat Yam, Israel (MoBY), was commissioned to create this special series of posters for the exhibition ‘Plenty’ — ‘Shafa’ is the Hebrew title — on show at the Museum of Bat Yam. He expertly applied Adi Stern’s Noam text font, as he did before in this printed specimen. The font plays a clear and distinct role as communicator conveying information about the exhibit and related events.

The exhbition deals with limitations and power, and the creative impulse they can stimulate. The participating artists and their works interact with everyday materials that surround us. They reflect on the struggle between the desire to connect with and react to our reality, and the urge to break out of it.

MoBY: Museums of Bat Yam
Art exhibition and series of events
Curator: Hila Cohen-Schneiderman

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