Google comissioned the design of a new type family for it's webfonts project. Jockey is based on the lettering by an unknown Argentine artist who designed posters for horse race tracks in the 1930's. Out of a few upper case letterforms the TypeTogether team developed a full typeface that is now available for free at Google Webfonts. So far only a Regular weight is available, but the Bold is planned to be released sometime next year.