The Argentinean office of design studio FutureBrand requested a customization of our popular typeface Bree to be used with the new Perú brand. The friendly and joyful appearance of Bree fitted well into the new visual concept touching on the country's rich and diverse culture. Our brief was to modify several glyphs to create a version of Bree that is unique to the Perú brand and that would provide further connection between the typeface and the new communication program.The press kit reads: "The spiral form that the “P” has is referred to one of the graphic motives present in all the cultures born in Peru’s land. It represents evolution, change, transformation. It also referes to a finger print, in line with the concept that “there is a Peru for each one”. We based our adaptation on the new spiral-shaped logo and curly ornaments accompanying it.
We designed several swash characters, some spiral shaped loops and included several OpenType contextual alternates which would add curly tails to a selection of letters. These modified glyphs will be used for short sentences, where appropriate, in promotional material, such as postcards and banners. The standard version of Bree with built-in character replacements for @ and Q, will be used throughout the identity in texts and other applications. Bree Perú has three weights, from Light to Bold with their Obliques.