Futura®100: Licensing easy
In concert with Bauer Types, TypeTogether has released Futura®100 — a typography icon, reimagined for global branding. Multiscript typography is now a branding and communication necessity, not just a design luxury. Licensing structure plays a key role in whether companies can scale type consistently across markets without undue burdens.
Since licensing typefaces globally can sometimes be confusing, this article explains the importance and benefits of Futura®100’s multiscript typography: effective global communication, explaining corporate versus individual licensing, scaling a company’s brand in real time without budget headaches, and more.
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