Bhutan rebrands with Alverata

With the help of MMBP & Associates, the country of Bhutan recently left the branding of a script logo behind for the contemporary, eclectic, and readable Alverata family. Bhutan is inviting the world to experience and believe in its land and people.

This rebrand is earnest and thoughtful and combines a tapestry of icons, vibrant colours, natural photography, and a focus on the youth. It also uses Alverata in myriad ways, from the custom country logo and tagline, to the advertising manifesto and website headings. The rebrand combines the historical and the current to entice travellers into experiencing this unique land.

GO TO BHUTAN’S SITE

READ ABOUT THE REBRANDING