São Paulo, Brasil

July 2010

José Scaglione was invited to lead a logotype workshop during the 2010 edition of TiposLatinos.

Corporate identity typography workshop
Corporate identity typography workshop
Corporate identity typography workshop

logotypes

The workshop, specifically designed upon request of the organizers, focused on designing lettering for logotypes and selecting typefaces that are appropriate for becoming part of a corporate identity communication program. Participants worked on projects of their choice, and learned how to approach and solve a series of problems regarding lettering for branding, such as: Outline quality and point placement, letterforms aesthetic coherence, reproduction consistency, space and counterspace balance and more.

Corporate identity typography workshop
Corporate identity typography workshop
Corporate identity typography workshop
Corporate identity typography workshop
Corporate identity typography workshop
Corporate identity typography workshop

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São Paulo, Brasil

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