Portada

A variable font with weight & optical size axes
Available in both upright and Italics

More information and purchase options: www.type-together.com/portada

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TT Special

Give us some credit

Crediting nourishes the community and helps to establish type-making worthy of people’s appreciation

Larger teams and more complex work are moving type design toward more thorough crediting systems. But it’s only partially about the system and more about honouring the often unknown ones investing their considerable skills into producing the fonts we use and love. To begin with, type design is a problematic field when it comes to crediting for several reasons. It can be done by a single person working from a home office, or by large teams of professionals, each of them dealing with very specific parts of the development and release cycle. Many of the necessary tasks may require in-depth research, hiring external consultants, or outsourcing processes. These external collaborators may not push nodes around, but they do contribute toward the final product’s quality or lack thereof. Another important fact that is obvious but should be mentioned is that type design has changed together with technology — from a craft to an industrial trade to a technical design field. As part of an article about intellectual property and copyrights, Charles Bigelow compares type design to a monumental sculpture or to the design of a programming language. Bigelow helps us understand some of the first things we need to consider when discussing credits. In short, type design has a strong artistic component, parts of the process imply creativity, and it has become a technically challenging trade, other processes require specific technical knowledge.

At the same time, the artistic qualities of a typeface are not solely related to the drawing of lettershapes. In creative terms, what we call the authorship of a typeface is much more than drawing outlines. The idea and concept culminating in the final shapes and how they work together needs to be credited as crucial artistic

Fair and proper crediting is important for the typography industry as a whole.
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Portada is a serif family purposely created for long reading and superlative UI performance. It was built over an assymetric design space where the range of weight variation is greater for display styles. These display fonts were designed to cover a feel spectrum that goes from hard newsy titles to softer opinion articles.

As the user moves closer to the text styles the letter shapes become rounder, with a lower xheight and visibly generous letter spacing.

Larger teams and more complex work are moving type design toward more thorough crediting systems. But it’s only partially about the system and more about honouring the often unknown ones investing their considerable skills into producing the fonts we use and love. To begin with, type design is a problematic field when it comes to crediting for several reasons. It can be done by a single person working from a home office, or by large teams of professionals, each of them dealing with very specific parts of the development and release cycle. Many of the necessary tasks may require in-depth research, hiring external consultants, or outsourcing processes. These external collaborators may not push nodes around, but they do contribute toward the final product’s quality or lack thereof. Another important fact that is obvious but should be mentioned is that type design has changed together with technology — from a craft to an industrial trade to a technical design field.

Portada

A variable font with weight & optical size axes
Available in both upright and Italics

You can learn more about Portada and purchase licenses on our website, or feel free to contact us if you have any questions.

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