José Scaglione was invited to lead a workshop in the 2010 edition of TiposLatinos. The worshop, specifically designed upon request of the organizers, focused on designing lettering for logotypes and selecting typefaces that are appropiate for becoming part of a corporate identity communication program. Participants worked on projects of their choice, and learned how to approach and solve a series of problems regarding lettering for branding, such as: Outline quality and point placement, letterforms aesthetic coherence, reproduction consistency, space and counterspace balance and more.