eGo is the new name for boulder carshare, a non-for-profit organisation that is dedicated to provide a green alternative to owning a car. It is expanding its fleet to the wider Denver Metro-area and therefore needed a new logotype.
It happened as voluntary collaboration with James Vierra, and in the process it was decided to design a typeface family based on the final logotype. It is a rather clean and functional design, in accordance with the carshare's philosophy.