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| custom typeface design :::: |
A tool for corporate communication ::::
The corporate typeface, along with the company's logotype and colors, is a crucial component of the corporate identity. It communicates with the customer on a subtle but important level conveying the company's core message. There are several reasons for the growing demand for custom, tailor-made typefaces: they share the same language as the rest of the branding program of a company, guarantee the process of exchanging information both internally and externally, and allow for the company's expansion at no extra licensing charges.
The first step ::::
Tailored typefaces fall into two main categories. They can be modified retail typefaces or custom designed, developed from scratch. Our first task at TypeTogether is to work closely with companies in order to understand their needs and provide them with the appropiate options, because both these concepts have their own advantages.
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Through appropriate licensing, TypeTogether can modify existing typefaces without compromising ethical standards or violating intellectual property rights of others. These modifications may be necessary for countless reasons such as format conversion, language support, or creation of new variations. |
Custom designed typefaces provide a better long term investment. There is only one fee for the whole type family, which includes the development of the design and grants exclusivity for unlimited use of the typeface. Even if the company doubled in size and opened branches on different continents, the design is property of the company, and its uniqueness is protected under copyright laws. This options becomes particularly viable when a large multi-user license is required.
Processes and goals ::::
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Brand
coherence |
Tailored typefaces will be consistent with the rest of a company's branding program. In many cases, a complete typeface is developed out of the logotype lettering. |
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| Styles and Variables |
If a typeface was developed from a logotype, it is often necessary to add more styles and create a complete type family (Bold, Italic, Small Caps, etc) |
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Language
support |
Custom typefaces are conceived to cover all the languages that a company requires according to its geographical disposition and expansion plans. Often this involves the development of multiple alphabets and support for complex writing systems. |
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| Application compliance |
They are thoroughly tested in the software applications that the company uses in its day-to-day tasks in order to guarantee complete compatibility. |
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| Cross-platform support |
They are delivered in the necessary font formats enabling them to work under the different operating systems the company uses. |
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| Consistent performance |
They must allow for correct and smooth rendering on multiple media formats, from brochures and signs to computer screens. |
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